In the digital world, having a website is not enough. You need people to find your website, and that’s where SEO or Search Engine Optimization comes into play. SEO is the process of optimizing your website so that it ranks higher in search engine results, like Google, Bing, or Yahoo, increasing organic traffic to your site.
What is SEO?
SEO is a set of strategies and techniques designed to help your website become more visible in search engines. Unlike paid ads, SEO focuses on organic traffic, which is free but requires consistent effort and strategy.
Conclusion
SEO is an ongoing process, not a one-time task. By understanding the basics, focusing on quality content, and optimizing your website technically and structurally, you can significantly improve your search engine rankings. Over time, this leads to more visibility, more traffic, and ultimately, more conversions for your business.